Getting to the top of search engines to capture the massive amounts of free traffic that is available there, is a struggle for many webmasters and marketers. Optimizing a website for the search engines, or SEO, can be an expensive or time consuming learning process. Even after all of the on site efforts, you are still vulnerable to algorithm changes and any other site that has more page rank or backlink authority suddenly competing for the same search term or keyword phrase.
Of all of the search engine optimization and business growth strategies, building backlinks from other websites is one of the most important things an online business owner can do to insure long term growth and success. Google and other search engines today put a lot of weight on the number and relevance of backlinks for determining page rank. Search engines place more value on the content and outgoing links of high page rank and high traffic sites than they do ‘average’ websites. Getting as many links from high page rank websites as possible is the key to building up page rank and ultimately free traffic to a website.
There is a little bit of a learning curve to knowing how to get high volumes of the best high PR backlinks to a website. However, having permanent high PR backlinks to a website from authority sites can build page rank rapidly and permanently. The more high quality backlinks a website has, the more immune they are from the effects of algorithm changes and competition. Getting blogs to link to you and building links on authority sites like Myspace, You Tube, Technorati, Digg, Squidoo and others, can rapidly grow page rank in search engines as well as drive a lot of direct traffic to a website or blog.
Link building can be as simple as posting a comment on a blog or forum with a link back to a website in the signature. Or it can be as complicated as creating another website or blog to point back to the website with multiple links on multiple pages. Many people create minisites on Hub Pages, Squidoo, Blogger and other free blog sites to advertise and build backlinks to a money site. Article Marketing is another way to build backlinks and generate traffic to a website, however these methods are very time consuming to do manually. Fortunately there are automation services and software, many of which are free, that can eliminate 90% plus of the work involved.
It could literally take years for a person to manually build enough backlinks one at a time, to be able to dominate a high traffic, high profit business niche. Although the success it would bring would make it all worth it, fortunately there are free and low cost tools that reduce or eliminate the time and work involved. Backlink building automation tools are a must have for any business. If delegating the task completely is a goal, SEO and backlink generation services can be a very wise investment.
The key to getting the most high quality back links and free website traffic is to have multiple automated systems at your fingertips, or a service that does the work for you, so you don’t even have to log into all of these sites to post articles or posts or tweets or links. You can just push a button or copy, paste and click to get immediate back links and targeted traffic.
Link building should be the primary business growth strategy if free targeted website traffic is a desired outcome for your online business.
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