A strategy to utilize common search engines such as Google and Yahoo to attract new business could be just the plan to increase sales. Global companies invest heavily in optimizing their web presence so that company web pages will be more likely to attract viewer traffic from prospective clients. Search Engine strategy though, is not only for large companies. Businesses of any size can use SEO strategies to win new customers and attract internet traffic.

So the question arises Who can profit from a Search Engine Optimization program? The simple answer is that anyone can benefit from a well-optimized web page that attracts traffic. But it is worth discussing some of the differences in how SEO may be implemented for different types of organizations.

Several considerations face those wishing to use Search Engine Optimization. The answers to these questions can help determine a rough SEO strategy. So before you start researching its use, examine your business and ask “is the organization:”

Small or Large? Local or National? Product or Service Oriented (or both)?

The answers may help guide your SEO planning:

Small or Large? SEO programs can be expensive for large firms. These companies compete for every customer possible using a wide product/service offering, pricing strategies and delivery options. The high volume of detail requires a great deal of human effort to handle and manage. Accordingly, optimization of the company’s website would mean careful analysis of the products being offered so that these features may be effectively presented on the web page.

Organizations that are local or have a few distribution points generally don’t have the budget to invest in such major SEO programs. However, competing for business on the internet can be highly profitable if the optimization effort focuses on issues relevant to local purchasers. People purchase products from others they are likely to trust and that are located in their cities or towns. Smaller organizations can provide information on local service availability, local ownership commitment to providing customer service and support, and a variety of other locally relevant considerations. Exploiting these in the SEO program can be a very significant advantage smaller companies have over larger competitors.

Local or National? National companies and distributor organizations typically have established central web sites that attract significant traffic. These sites also have a great many external links already pointing to them. This enables use of the ‘product page’ strategy that allows unique product features to be optimized and presented individually. Each product though, requires a separate page and messaging strategy which can be expensive.

Small business or local companies require another strategy. These websites typically are either new or fairly young and require extensive link-building – at least in the early stages – to get the site indexed on major search engines. Additional links establish the page as relevant. A major feature of link building for smaller organizations though, surrounds the inclusion of a geographic parameter. Searches on Google for “kitchen appliances” will return results from the major manufacturers. Searches for “kitchen appliances in Des Moines” should return results for local kitchen appliance dealers. Large corporations usually compete poorly on a local level, adding a local geographic parameter such as ‘in Des Moines’ could really help attract potential customer traffic.

Product or Service? The central SEO strategy of course surrounds the value of the product or service. Product pages provide large volumes of information, product specifications and other useful facts. Companies provide these pages to deliver information and attract attention from potential customers. Product and support/service features then are the central focus of the SEO strategy for product companies.

Service web pages generally focus on end value created from the service. Things like saving time or saving money using a certain service is an economic argument. Product companies can make these arguments as well, but service organizations typically must focus on the end value delivered. Issues like ‘cost savings’ or ‘24 hour local service’ may be great sub-niche areas upon which service companies can focus their web page message. Service web pages can usually be optimized around key phrases that communicate the value of the service or answer questions customers frequently ask.

Any company can use SEO to develop new revenue streams and win new customers. An effective SEO program though, requires a specialized message strategy developed specifically for the individual business or organization. As no two businesses are identical, the SEO strategies will not be identical to others in the market place. So, careful consideration of these and other questions about the type of organization will determine what would be the most effective way to use the Search Engines to bring in more sales and revenue.

SEO Consultants in Denver assists businesses win new customers via the internet. Find out more regarding Low Cost SEO in Denver! Get a totally unique version of this article from our article submission service